TAKE YOUR STRATEGY

TO THE SUMMIT

Just like in the mountains, business strategy and its execution are 
a combination of planning, adaptability, and perseverance. 
We help organisations find their path to the summit.




STRATEGIC THINKING 
AS A MOUNTAINEER

Robust methods for developing 

and executing robust strategies.







INSPIRATION FROM 
EXTREME ENVIRONMENTS 
Lessons from the mountains 

applied to leadership and strategy. 




FROM THEORY 
TO ACTION

Experience strategy and leadership

 development first-hand in the mountains. 





TAKE YOUR STRATEGY TO THE SUMMIT

Just like in the mountains, strategy and its execution are a combination of planning, adaptability, and perseverance. 
We help organisations find their path to the summit.





INSPIRED BY EXTREME ENVIRONMENTS 

Alpine lessons for leadership and strategy. 


FROM THEORY TO ACTION

Experience it first-hand in the mountains. 


STRATEGIC THINKING AS A MOUNTAINEER

Robust methodologies for robust strategies.

PURPOSE - MISSION



Strategies fail too often 
and a fast-paced and 
highly uncertain business 
environment requires 
a renewed mindset to
strategy.  

of strategies fail according to their definition of success. 

(Source: Harvard Business Review, 2022)


60-90%

They lack clarity, buy-in

and focus.



They are static and easily 

disconnected from reality.




They lack a coherent path 

from vision to actions. 



Summitr guides companies in strategy development 

and execution based on mountaineering principles. 


We approach business strategy consulting 

with the mindset of a mountain expedition 

– without the right insight, route and plan

 you will get stuck in complex, uncertain 

and risky terrain.

 

We take your strategy to the summit.


COMPANIES WE STRATEGISED WITH

PURPOSE - MISSION



Strategies fail too often and a fast-paced and highly uncertain business environment requires 

a renewed mindset to strategy.  

of strategies fail according to 

their definition of success. 

(Source: Harvard Business Review, 2022)




60-90%

They lack clarity, buy-in

and focus. 

They are static and easily 

disconnected from reality.

They lack a coherent path 

from vision to actions. 


Summitr guides companies 

in strategy development 

and execution based on 

mountaineering principles. 


We approach 

business strategy consulting 

with the mindset of 

a mountain expedition 

– without the right insight, 

route and plan you will 

get stuck in complex, 

uncertain and risky terrain.

 

We take your strategy 

to the summit.




COMPANIES WE STRATEGISED WITH

OUR APPROACH


We navigate the complex, uncertain 

and risky business landscape 

as a mountaineer navigates

similar alpine terrain

to ace the expedition. 



OUR APPROACH



We navigate the complex, uncertain 

and risky business landscape 

as a mountaineer navigates

similar alpine terrain

to ace the expedition. 



OUR BELIEFS


A successful summit attempt, 

along with a solid strategy, 

requires several essential 

elements for success. 


Clear


Like a well-considered ascent, a strong strategy is clear, easy to understand 

and keeps everyone aligned on the goal, route, and roles in reaching the summit.

Logical


Mountaineers assess routes and risks before and during climbing. Strategy should be the same

— based on data, continuous analysis, and sound decision-making with uncertainties acknowledged and factored in.


Inclusive


No one climbs alone. Success—whether in business or in the mountains— depends on teamwork, trust, and shared 

commitment. Engaging stakeholders early on fosters alignment, ensures diverse perspectives are considered, and 

builds the buy-in needed for successful execution.



Modular


Conditions change, both in the mountains and in business. A strong strategy provides direction but 

remains flexible, allowing teams to pivot and adapt as new challenges and opportunities emerge—just as climbers 

adjust their approach to shifting terrain and weather.




Bold

Every summit attempt requires commitment and tough decisions—what route to take, where to allocate energy, and 

when to push forward or retreat. A strategy must be decisive, prioritizing actions and resources in a 

way that is coherent and goal-driven.




OUR BELIEFS


A successful summit attempt, 

along with a solid strategy, 

requires several essential 

elements for success. 


Clear


Like a well-considered ascent, a strong 

strategy is clear, easy to understand 

and keeps everyone aligned on the 

goal, route, and roles in reaching 

the summit.

Logical


Mountaineers assess routes and risks 

before and during climbing. Strategy 

should be the same— based on data, 

continuous analysis, and sound 

decision-making with uncertainties  

acknowledged and factored in.


Inclusive


No one climbs alone. Success—whether in 

business or in the mountains— depends 

on teamwork, trust, and shared  

commitment. Engaging stakeholders 

early on fosters alignment, ensures 

diverse perspectives are considered, and 

builds the buy-in needed for successful 

execution.



Modular


Conditions change, both in the mountains 

and in business. A strong strategy 

provides direction but remains flexible

allowing teams to pivot and adapt as new 

challenges and opportunities emerge —

just as climbers adjust their approach to 

shifting conditions.


Bold

Every summit attempt requires 

commitment and tough decisions — what 

route to take, where to allocate energy, 

and when to push forward or retreat. 

A strategy must be decisive, prioritizing 

actions and resources in a way that is 

coherent and goal-driven.


Did you get the above acronym? 

Did you get the above acronym? 

OUR SOLUTIONS



We guide you according 

to your needs and 

preferred journey



Keynotes


A powerful keynote that draws on 

mountaineering experiences and 

principles to illustrate how businesses 

can navigate complexity, overcome 

challenges, and reach their strategic 

peaks. This session sets the stage for 

understanding strategy as a journey, 

inspiring teams to commit to the climb 

ahead with clarity and purpose. 

Coaching


Fractional, ongoing support to leaders 

and teams, providing personalised 

guidance and advice throughout 

the strategic process. Think of it as 

having a mountaineering guide who 

helps you navigate tricky terrainto keep 

you on track and focused on your goal. 

It’s a flexible, tailored approach for 

those seeking hands-on support 

without a full-time commitment. 

Workshops


In this hands-on, interactive experience, 

we guide teams through the strategic 

design process, using a mountaineering-

inspired playbook to create well-

considered strategies and actionable 

plans. Workshops foster collaboration 

and provide tools to tackle real-world 

business challenges while ensuring 

alignment and a clear path forward, just 

like charting a climb. 

Boots on the ground


A fully engaged strategy journey that 

mimics the experience of a 

mountaineering expedition. We work 

with you and your team through the 

tough terrain to tackle all elements of 

strategy — from assessment to 

execution — ensuring that the approach 

is structured and the final strategy is 

both adaptive and results-driven. 

OUR SOLUTIONS



We guide you according 

to your needs and 

preferred journey



Keynotes


A powerful keynote that draws on 
mountaineering experiences and 
principles to illustrate how businesses 
can navigate complexity, overcome 
challenges, and reach their strategic 
peaks. This session sets the stage for 
understanding strategy as a journey, 
inspiring teams to commit to the climb 
ahead with clarity and purpose. 

Coaching


Fractional, ongoing support to leaders 
and teams, providing personalised 
guidance and advice throughout 
the strategic process. Think of it as 
having a mountaineering guide who 
helps you navigate tricky terrainto keep 
you on track and focused on your goal. 
It’s a flexible, tailored approach for 
those seeking hands-on support 
without a full-time commitment. 

Workshops


In this hands-on, interactive experience, 
we guide teams through the strategic 
design process, using a mountaineering-
inspired playbook to create well-
considered strategies and actionable 
plans. Workshops foster collaboration 
and provide tools to tackle real-world 
business challenges while ensuring 
alignment and a clear path forward, just 
like charting a climb. 

Boots on the ground


A fully engaged strategy journey that 
mimics the experience of a 
mountaineering expedition. We work 
with you and your team through the 
tough terrain to tackle all elements of 
strategy — from assessment to 
execution — ensuring that the approach 
is structured and the final strategy is 
both adaptive and results-driven. 

Join us for 

an immersive 

experience 

As an addition to any of our other solutions, this immersive experience takes your team to the 

heart of the Alps, where we bring strategy principles and mountaineering analogies to life. 

In a real alpine environment, teams will experience firsthand how strategy design mirrors the 

challenges of navigating rugged terrain. This hands-on experience deepens understanding, 

fosters collaboration, and strengthens the commitment to your strategic goals, all while 

providing a unique and unforgettable learning opportunity in the mountains.

Join us for an 

immersive experience

 








As an addition to any of our other solutions, 
this immersive experience takes your team to 
the heart of the Alps, where we bring strategy & 
leadership principles and mountaineering 
analogies to life. This hands-on experience 
deepens understanding, fosters collaboration, 
and strengthens the commitment to your 
strategic goals, all while providing a unique and 
unforgettable learning opportunity in the 
mountains.