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TAKE YOUR STRATEGY

TO THE SUMMIT

Just like climbing a mountain, business strategy and its execution are 
a combination of planning, adaptability, and perseverance. 
We help organisations find their path to the summit.




STRATEGIC THINKING 
AS A MOUNTAINEER
Robust methods for developing and executing robust strategies.




INSPIRATION FROM 
EXTREME ENVIRONMENTS 
Lessons from the mountains applied to leadership and strategy. 




FROM THEORY 
TO ACTION
Experience strategy and leadership development first-hand in the mountains. 




TAKE YOUR STRATEGY TO THE SUMMIT

Just like climbing a mountain, business strategy and its execution are a combination of planning, adaptability, and perseverance. 
We help organisations find their path to the summit.





INSPIRED BY EXTREME ENVIRONMENTS 
Alpine lessons for leadership and strategy. 


FROM THEORY TO ACTION
Experience it first-hand in the mountains. 

STRATEGIC THINKING AS A MOUNTAINEER
Robust methodologies for robust strategies.

PURPOSE - MISSION

Strategies fail too often 
and a fast-paced and 
highly uncertain business 
environment requires 
a renewed mindset to
strategy.  

of strategies fail according to their definition of success. 

(Source​: Harvard Business Review, 2022)

60-90%

They lack clarity, buy-in

and focus.

They are static and easily 

disconnected from reality.

They lack a coherent path 

from vision to actions. 

Summitr guides companies in strategy development 

and execution based on mountaineering principles. 

We approach business strategy like 

a mountain expedition  without clear insights, 

a solid route, and an aligned team, you will get stuck 

in complex, uncertain and risky terrain.

 

We take your strategy to the summit.

PURPOSE - MISSION

Strategies fail too often 
and a fast-paced and 
highly uncertain business 
environment requires a renewed mindset to strategy.  

of strategies fail according to 

their definition of success. 

(Source​: Harvard Business Review, 2022)

60-90%

They lack clarity, buy-in

and focus.

They are static and easily 

disconnected from reality.

They lack a coherent path 

from vision to actions. 

Summitr guides companies 
in strategy development and 
execution based on 
mountaineering principles. 
We approach business strategy 
like a mountain expedition – without
clear insights, a solid route
and an aligned team, 
you will get stuck in 
complex, uncertain 
and risky terrain.

 

We take your strategy 
to the summit.

HOW WE DIFFER

HOW WE DIFFER

Real-world strategy 

We bring strategy to life, beyond the boardroom, sometimes literally into the Alps - embracing uncertainty, adaptability, teamwork, and step-by-step execution.

Execution-focused 

We focus on execution, not just advice. Strategy is about doing, not just creating polished slide decks. It comes to life and continues in the climb.

Human & leadership driven

Great strategy depends on teamwork and great leadership. We put people and leadership at the center of everything, ensuring your team drives success.

Immersive learning experiences

We go beyond theoretical training and superficial team events. We simulate the complexity and dynamics of executing strategy in real life, helping you align, learn, and lead in action.

COMPANIES WE STRATEGISED WITH

COMPANIES WE STRATEGISED WITH

OUR APPROACH


We navigate the complex, uncertain 

and risky business landscape 

as a mountaineer navigates

similar alpine terrain

to ace the expedition. 



OUR APPROACH



We navigate the complex, uncertain 
and risky business landscape 
as a mountaineer navigates
similar alpine terrain
to ace the expedition. 


OUR BELIEFS


A successful summit attempt, 

along with a solid strategy, 

requires several essential 

elements for success. 


Clear


Like a well-considered ascent, a strong strategy is clear, easy to understand 

and keeps everyone aligned on the goal, route, and roles in reaching the summit.

Logical


Mountaineers assess routes and risks before and during climbing. Strategy should be the same

— based on data, continuous analysis, and sound decision-making with uncertainties acknowledged and factored in.


Inclusive


No one climbs alone. Success—whether in business or in the mountains— depends on teamwork, trust, and shared 

commitment. Engaging stakeholders early on fosters alignment, ensures diverse perspectives are considered, and 

builds the buy-in needed for successful execution.



Modular


Conditions change, both in the mountains and in business. A strong strategy provides direction but 

remains flexible, allowing teams to pivot and adapt as new challenges and opportunities emerge—just as climbers 

adjust their approach to shifting terrain and weather.




Bold

Every summit attempt requires commitment and tough decisions—what route to take, where to allocate energy, and 

when to push forward or retreat. A strategy must be decisive, prioritizing actions and resources in a 

way that is coherent and goal-driven.




OUR BELIEFS


A successful summit attempt, 
along with a solid strategy, 
requires several essential 
elements for success. 


Clear


Like a well-considered ascent, a strong strategy is clear, easy to understand and keeps everyone aligned on the goal, route, and roles in reaching the summit.

Logical


Mountaineers assess routes and risks before and during climbing. Strategy should be the same — based on data, continuous analysis, and sound decision-making with uncertainties acknowledged and factored in.


Inclusive


No one climbs alone. Success—whether in business or in the mountains— depends on teamwork, trust, and shared commitment. Engaging stakeholders early on fosters alignment, ensures diverse perspectives are considered, and builds the buy-in needed for successful execution.



Modular


Conditions change, both in the mountains and in business. A strong strategy provides direction but remains flexible, allowing teams to pivot and adapt as new challenges and opportunities emerge—just as climbers adjust their approach to shifting terrain and weather.




Bold

Every summit attempt requires commitment and tough decisions—what route to take, where to allocate energy, and when to push forward or retreat. A strategy must be decisive, prioritizing actions and resources in a way that is coherent and goal-driven.




ONZE WAARDEN


Een succesvolle beklimming,

net zoals een solide strategie,

vereist enkele essentiële

elementen voor succes.


Teamwork

Onderbouwd

Bergbeklimmers analyseren routes, schatten risico’s in en maken moeilijke beslissingen op basis van data — welke route 

te nemen, hoe energie en middelen in te zetten, en wanneer door te zetten of terug te keren. Strategie moet hetzelfde 

doen: durven kiezen op basis van feiten, duidelijke prioriteiten stellen en continue evalueren tegen de onzekerheden 

die meegenomen zijn in het besluitvormingsproces..




Pragmatisch


De beste klimmers weten wanneer ze moeten bijsturen. Net zoals klimmers hun aanpak aanpassen aan veranderende 

omstandigheden, moet een strategie flexibel blijven. Een heldere richting en doelen blijven het kompas, maar met 

de ruimte om te schakelen wanneer omstandigheden en inzichten veranderen.




Geen enkele bergbeklimmer bereikt de top alleen. Succes – zowel in strategie als in de bergen – hangt af van 

samenwerking, vertrouwen en gedeelde inzet. Door stakeholders vroeg te betrekken, wordt draagvlak gecreëerd, 

diverse perspectieven meegenomen en gezamenlijke verantwoordelijkheid gestimuleerd. Een goed uitgedachte klim is 

dan ook helder en begrijpelijk voor het hele team. Een sterke strategie werkt net zo: eenvoudig uit te leggen, zodat 

iedereen weet wat het doel is, welke route wordt gevolgd en wat ieders rol is in het bereiken van de top..




ONZE WAARDEN


Een succesvolle beklimming,
net zoals een solide strategie,
vereist enkele essentiële
elementen voor succes.


Teamwork

Geen enkele bergbeklimmer bereikt de top alleen. Succes – zowel in strategie als in de bergen – hangt af van samenwerking, vertrouwen en gedeelde toewijding. Door stakeholders vroeg te betrekken, wordt draagvlak gecreëerd, diverse perspectieven meegenomen en gezamenlijke verantwoordelijk-heid gestimuleerd. 
Een goed uitgedachte klim is dan ook helder en begrijpelijk voor het hele team. Een sterke strategie werkt net zo: eenvoudig uit te leggen, zodat iedereen weet wat het doel is, welke route wordt gevolgd en wat ieders rol is in het bereiken van de top.



Onderbouwd

Bergbeklimmers analyseren routes, schatten risico’s in en maken moeilijke beslissingen op basis van data — welke route te nemen, hoe energie en middelen in te zetten, en wanneer door te zetten of terug te keren. 
Strategie moet hetzelfde doen: durven kiezen op basis van feiten, duidelijke prioriteiten stellen en continue evalueren tegen de onzekerheden die meegenomen zijn in het besluitvormingsproces..




Pragmatisch


De beste klimmers weten wanneer ze moeten bijsturen. Net zoals klimmers hun aanpak aanpassen aan veranderende omstandigheden, moet een strategie flexibel blijven
Een heldere richting en doelen blijven het kompas, maar met de ruimte om te schakelen wanneer omstandigheden en inzichten veranderen.




Is your strategy ready for the summit?

Is youw strategie klaar voor de top?

Is your strategy 

ready for the summit? 

Is jouw strategie 

klaar voor de top? 

OUR SOLUTIONS

We guide you according 

to your needs and 

preferred journey

Keynotes

A powerful keynote that draws on 

mountaineering experiences and 

principles to illustrate how businesses 

can navigate complexity, overcome 

challenges, and reach their strategic 

peaks. This session sets the stage for 

understanding strategy as a journey, 

inspiring teams to commit to the climb 

ahead with clarity and purpose. 

Coaching

Fractional, ongoing support to leaders 

and teams, providing personalised 

guidance and advice throughout 

the strategic process. Think of it as 

having a mountaineering guide who 

helps you navigate tricky terrainto keep 

you on track and focused on your goal. 

It’s a flexible, tailored approach for 

those seeking hands-on support 

without a full-time commitment. 

Workshops

In this hands-on, interactive experience, 

we guide teams through the strategic 

design process, using a mountaineering-

inspired playbook to create well-

considered strategies and actionable 

plans. Workshops foster collaboration 

and provide tools to tackle real-world 

business challenges while ensuring 

alignment and a clear path forward, just 

like charting a climb. 

Boots on the ground

A fully engaged strategy journey that 

mimics the experience of a 

mountaineering expedition. We work 

with you and your team through the 

tough terrain to tackle all elements of 

strategy — from assessment to 

execution — ensuring that the approach 

is structured and the final strategy is 

both adaptive and results-driven. 

OUR SOLUTIONS



We guide you according 
to your needs and 
preferred journey



Keynotes


A powerful keynote that draws on 
mountaineering experiences and 
principles to illustrate how businesses 
can navigate complexity, overcome 
challenges, and reach their strategic 
peaks. This session sets the stage for 
understanding strategy as a journey, 
inspiring teams to commit to the climb 
ahead with clarity and purpose. 

Coaching


Fractional, ongoing support to leaders 
and teams, providing personalised 
guidance and advice throughout 
the strategic process. Think of it as 
having a mountaineering guide who 
helps you navigate tricky terrainto keep 
you on track and focused on your goal. 
It’s a flexible, tailored approach for 
those seeking hands-on support 
without a full-time commitment. 

Workshops


In this hands-on, interactive experience, 
we guide teams through the strategic 
design process, using a mountaineering-
inspired playbook to create well-
considered strategies and actionable 
plans. Workshops foster collaboration 
and provide tools to tackle real-world 
business challenges while ensuring 
alignment and a clear path forward, just 
like charting a climb. 

Boots on the ground


A fully engaged strategy journey that 
mimics the experience of a 
mountaineering expedition. We work 
with you and your team through the 
tough terrain to tackle all elements of 
strategy — from assessment to 
execution — ensuring that the approach 
is structured and the final strategy is 
both adaptive and results-driven. 

Join us for 

an immersive 

experience 

As an addition to any of our other solutions, this immersive experience takes your team to the 

heart of the Alps, where we bring strategy principles and mountaineering analogies to life. 

In a real alpine environment, teams will experience firsthand how strategy design mirrors the 

challenges of navigating rugged terrain. This hands-on experience deepens understanding, 

fosters collaboration, and strengthens the commitment to your strategic goals, all while 

providing a unique and unforgettable learning opportunity in the mountains.

Join us for an 

immersive experience

 








As an addition to any of our other solutions, 
this immersive experience takes your team to 
the heart of the Alps, where we bring strategy & 
leadership principles and mountaineering 
analogies to life. This hands-on experience 
deepens understanding, fosters collaboration, 
and strengthens the commitment to your 
strategic goals, all while providing a unique and 
unforgettable learning opportunity in the 
mountains.